Affinity Sales

Affinity Sales helps you get more from the leads you already have by identifying the customers most likely to convert and putting the right conversations in place to move them forward.

 

Combining intelligent data with human-led engagement, Affinity Sales helps your team focus on quality opportunities, increase showroom appointments and respond quickly when sales targets or stock requirements change.

Focus on the leads most likely to convert

Not every lead has the same potential. Affinity Sales uses data and predictive modelling to identify customers showing the strongest signs of being ready to buy.

Our team then engage those customers directly, understanding their needs and qualifying genuine interest before passing opportunities to your sales team.

The result is increased sales with less time spent chasing cold leads and more focus on customers worth having a conversation with.

Built for tactical sales activity

Affinity Sales can be quickly deployed around specific commercial priorities, giving you the flexibility to increase sales activity when you need it without adding pressure to your existing team.
Registration month and new model launches

Sales events and showroom activity

Model run-outs

Used car clearance

Slow-moving stock

Shortfalls against sales targets

From data to measurable results


Create more opportunities. Have better conversations.

Every conversation creates useful insight as well as a potential sales opportunity. Transparent reporting helps you understand campaign performance, track outcomes and identify what is working.

 

With 2.4 million customers spoken to in the last 12 months, Affinity Sales combines the scale of technology with the value of real customer conversations.

Experience that delivers results 

See how we’re helping automotive businesses create better customer experiences, strengthen relationships and achieve measurable results.

Joana Fernandes

Operations Director

Direct Affinity CX have worked with us from the introduction of our car-selling service. They’ve been a great partner, using their experience and 3D approach to help us shape our consumer journey, making it easy and enjoyable to use.

Andy Coulthurst

Chairman

Right from the very start, Direct Affinity CX listened, learned and they have evolved a CX experience delivering better qualified prospects to our sales teams, whilst also treating all customers with respect. 
Naturally, we now see them as an integral part of our team.

Andy McNeil

CX Deployment Manager

Direct Affinity’s CSI is delivering positive trends and is helping dealers understand and tweak their existing CX processes. It is helping drive improvements whilst at the same time, providing a quality solution. The CX platform is so easy to use, and having full access to all calls and customers comments provides a transparency that helps Direct Affinity CX stand out.

Let’s build a stronger customer experience together